HWANG JE YEON

It is an Identity Motion graphic that produced with the Logo of designer himself, which comes from his name ‘Hwang Je Yeon’ that composed with his own alphabet initial ‘H, J Y’. The logo’s producing design process starts with remembering and writing his name in ‘Hangul’, which is the designer’s native language. He worked it with a different form to existing Motion graphic. It does not show the graphic first. But, in the intro, Cinematography which the designer’s name is written in his native language processes in cut by cut, and the graphic comes in the middle phase. For the graphic images, he putted many efforts on Identity Motion graphic. Consequently, he used his own hand writing that no one can copy as graphic element. So he believed that the designer’s complete identity can be expressed when his own Analogue Identity combines with Digital Identity such as his own keyframe animation skill or unique graphic skills accumulated by continuous working.