Cool Hunting Video: Less and More: The Design Ethos of Dieter Rams

This video visits a traveling exhibit celebrating the work of Dieter Rams during its stop at the Design Museum London. Director Deyan Sudjic and Michael Czerwinski, who heads up the institution's public programs, both chime in on what makes Rams such an important designer and the show's scope. See more of our videos at coolhunting.com/video