Who Killed Deon (2010)

Directed by Simon Ellis (www.simonellisfilms.com) An interactive advertising campaign designed to educate young teenagers about the risks of being charged under Joint Enterprise (playing a role in any serious crime could lead to being charged with the same crime as the main perpetrator). The story introduces six characters, with six perspectives showing a different connection to the murder and why the character was charged for it. The series was produced in DVD form and distributed throughout London by street teams over December 2010/January 2011. This final 'cinema version' of the film, telling the six character stories in one coherent strand, was exhibited in London theatres. Awards: -Grand Prix (BIMAS 2011) -Grand Prix for Excellence in Digital Stakeholder Relations (Digital Impact Awards 2011) -Gold, Innovative Media (Clio Awards 2011) -Gold, Integrated Campaign (Campaign BIG Awards 2011) -Gold, Integrated Campaign (London International Awards 2011) -Gold, Digital - Public Service/Social Welfare (London International Awards 2011) -Gold, Best Direction (Cresta International Advertising Awards 2011) -Gold, Mixed Media (Montreux Advertising Festival 2011) -Gold, Best Use of Online Video (Digital Impact Awards 2011) -Gold, Best Use of Social Media Platforms (Digital Impact Awards 2011) -Gold, Best Use of Online Video (Digital Impact Awards 2011) -Winner, Public Sector Communication (IVCA Clarion Awards 2011) -Winner, Government, Public Sector & Information (BIMAS 2011) -Silver, Public Awareness (Cannes Lions 2011) -Silver, Public Awareness (Creative Circle Awards 2011) -Silver, Best Direction (Creative Circle Awards 2011) -Silver, Best Editing (Creative Circle Awards 2011) -Silver, Best Cinema Commercial (Creative Circle Awards 2011) -Silver, Best Public Service Commercial (Creative Circle Awards 2011) -Silver, Public Service Advertising (BTAA Arrows 2011) -Silver, Cinema Advertising (BTAA Arrows 2011) -Silver, Direct Response (BTAA Arrows 2011) -Silver, Best Cinema Commercial (BTAA Arrows 2011) -Silver, Digital Craft (Kinsale Sharks 2011) -Silver, Digital Fresh Thinking (Kinsale Sharks 2011) -Silver, Direct Response (Campaign BIG Awards 2011) -Silver, Film (Campaign BIG Awards 2011) -Silver, Interactive (Campaign BIG Awards 2011) -Silver - TV/Cinema/Online - Public Service/Social Welfare (London Int’l Awards 2011) -Bronze, Film Craft/Editing (Cannes Lions 2011) -Bronze, Best Dialogue (Creative Circle Awards 2011) -Bronze, Public Service (Clio Awards 2011) -Bronze, Branded Content – Campaign (One Show 2011) -Bronze, Branded Content – Single (One Show 2011)