Cass Beer: Fresh Start

2018. Oriental Brewery Inspired by the 2018 summit between North Korea and the U.S., Cass Beer wanted to celebrate the power of libations to kick-start a fresh start. The South Korean beer brand brought four couples of former friends and lovers together to show that everyone can start over. We built a pop-up bar Seoul and invited the couples to hash issues out over a cold Cass. Capturing the cheers and conciliations on camera, we turned the film into Instagram and Facebook stories to further extend Cass Beer’s invitation to meet for a #freshstart.