Denny's: Camels vs Reindeer: Season 1

During the Holidays, Hispanics in the USA enjoy double the festivities. Kids get gifts from Santa Claus, and also from The Three Wise Men on January 6th. Denny’s created a weekly series tapping into that insight and the sneaking suspicion that there’s a beef between Santa’s reindeer and the Wise Men’s camels. This series aired throughout the Holidays generating massive social engagement with the brand. And left Denny’s customers begging for more, literally.