Mat O'Brien - Why Creativity Matters More Now Than Ever Before Chapter 1

Edward de Bono was famously quoted saying: “Creativity involves breaking out of expected patterns in order to look at things in a different way." In a time where workforces are divided and confined to home offices, the restrictions of our working situations shouldn’t have to restrict our creative thinking. Like Ed says, we just need to look at it a different way. In this webinar Seven C3’s Senior Creative Director Mat O’Brien explores how we can all avoid creative inertia, how we can stay motivated, inspired and continue to collaborate. He’ll delve into why now, more than ever, insight and empathy are the key to unlocking and upholding creative excellence for our clients and our industry as a whole. This webinar will share how creatives, marketers and editors can adapt their day-to-day approach to idea generation. We’ll look at how we can work together during this time to use creative thinking to protect and build brands, stay relevant and connected to our audiences. We’ll also share methods the world’s most innovative businesses use to ensure they are setting their people up to succeed in delivering a creative product that’s original, useful, effective and above all, matters. Links To References In The Webinar: Edward De Bono Wiki: https://en.wikipedia.org/wiki/Edward_de_Bono William Bernback Wiki: https://en.wikipedia.org/wiki/William_Bernbach Think Small The Ad That Changed Advertising:https://medium.com/theagency/the-ad-that-changed-advertising-18291a67488c Guinness - Surfer (1999, UK): https://www.youtube.com/watch?v=w9ogzVyTtcw Old Spice - The Man Your Man Could Smell Like: https://www.youtube.com/watch?v=owGykVbfgUE Pepsi - Kendall Jenner: https://www.youtube.com/watch?v=uwvAgDCOdU4 Cadbury Easter 'High & Low': https://www.youtube.com/watch?v=pTOxq9A-ZUE Guinness St Patricks 2020 'We'll March Again': https://www.youtube.com/watch?v=GWVW5p62sO8 Miller Lite Virtual Tip Jar: https://www.youtube.com/watch?v=CEpSVbTDqUE Brewdog Brewgel: https://www.brewdog.com/uk/hand-sanitiser Lush Wash Your Hands: https://www.independent.co.uk/life-style/health-and-families/coronavirus- news-lush-hand-washing-free-spread-uk-a9369101.html Chipotle Together: https://www.adweek.com/digital/chipotle-together-hangouts-on-zoom-are-a-way-to-cope-with-social-distancing/ McDonald's Slammed for separating Golden Arches: https://nypost.com/2020/03/24/mcdonalds-slammed-for-separating-golden-arches-to-promote-social-distancing/ Coke Time Square: https://adage.com/article/cmo-strategy/coke-puts-social-distancing-message-times-square/2245631 Steve Jobs hated working from home: https://www.successdigestonline.com/steve-jobs-hated-working-from-home-but-thats-only-half-the-picture/ Nike If you ever dreamed of playing for millions... https://digiday.com/marketing/play-inside-sports-brands-like-nike-pivot-to-encourage-social-distancing/ Link to books on Amazon (support your local bookstore if you can) Whatever You Think, Think the Opposite By Paul Arden: https://www.amazon.co.uk/Whatever-You-Think-Opposite/dp/0141025719/ref=sr_1_1?crid=32O6WZ1J4MLZ&dchild=1&keywords=whatever+you+think+think+the+opposite&qid=1587136040&sprefix=Whatever+you+think%2Caps%2C144&sr=8-1 The War of Art By Steven Pressfield: https://www.amazon.co.uk/The-War-of-Art/dp/B07PRDP4Y6/ref=sr_1_1?dchild=1&keywords=war+of+art&qid=1587136104&sr=8-1 Dave Trott Predatory Thinking https://www.amazon.co.uk/Predatory-Thinking-Dave-Trott/dp/1447285344/ref=sr_1_1?dchild=1&keywords=Dave+trott+predatory+thinking&qid=1587136175&s=books&sr=1-1-catcorr