The Swingtop Open is a global activation programme that I created for Grolsch. The competition is based around opening the Grolsch Swingtop bottle in the most creative way imaginable. Working with a magician, we created a set of 6 standard techniques for consumers to learn and then encouraged them to create their own. Two consumers would go head to head in an opening duel and winner would be chosen by the crowd. In 2013 this activation was a global phenomenon. A global final was held in Amsterdam after a series of local heats in all global markets.
