Product Life Cycle—Reducing Waste and Greenhouse Gas Emissions

Find more CSR videos like this by following the 3BLMedia Youtube Channel: http://www.youtube.com/3blmedia

GE Appliances is the first and only manufacturer to partner with the U.S. Environmental Protection Agency (EPA) on its Responsible Appliance Disposal (RAD) Program to reduce emissions and materials from appliances typically sent to landfills.

According to the EPA, roughly 9 million refrigerators and freezers are disposed of each year.[1] The sheer volume of this, coupled with the fact that consumers want their appliances recycled and are willing to go out of their way to purchase from a manufacturer that recycles, made it a smart decision for GE Appliances to step up to become the first appliance manufacturer in 2011 to partner with the EPA in its RAD Program. This program significantly reduces the landfill waste of appliance disposal and also helps cut greenhouse gas emissions.

According to a 2010 consumer survey conducted by the Stevenson Company on behalf of GE Applianc