Emirates-Arsenal video for Pakistani fans proposed by APR becomes social media sensation!

As part of the annual PR plan, APR proposed Emirates airline to make a video with their sponsored club Arsenal Football Club, very popular in Pakistan, to specially thank the fans in Pakistan for their support and loyalty.

The idea, the script and the storyboard were all presented by APR along with the players to be included. The video was officially launched on one of Pakistan's most popular football pages on Facebook 'Football Planet' and within an hour, it went completely viral on the social media. Today it was also launched on the official Emirates page. This was the first time any major European football club has done something like this specially for their Pakistani fans.