Hygienic Research Institute has signed on Bollywood diva Sonakshi Sinha as the new face for Streax hair colour. The new variant has walnut oil that is supposed to make hair more shiny and manageable.
Ashish K. Chhabra, Executive Director, Hygienic Research Institute, said in a statement, "Sonakshi is the face of the contemporary Indian women who believes in all things natural. Her quintessential blend of spirit and style makes her an ideal choice."
Stating that Sonakshi has an incredible connect with the common man, Chhabra noted that her versatility made her fit seamlessly into the brand.
Hygienic Research Institute has more than five decades of experience in the field of cosmetic industry. It has a range of products under its umbrella such as Super Vasmol 33 Keshkala, Streax Hair Colour, Yogiraj Thanda Tel, among others.