Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value.
Watch this CMO Council’s on demand webcast, where you will learn about the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze.
Learn more about OTT Monetization: https://www.vindicia.com/solutions/ott-and-entertainment
Download the eBook: https://www.vindicia.com/resources/ebooks/through-the-online-revenue-maze
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