The company originated in Switzerland in 1885, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in Singen, Germany.
Cube[edit]
The bouillon cube or Maggi cube is a meat substitute product that was introduced in 1908.
In West Africa and parts of the Middle East, Maggi cubes are an integral part of the local cuisine. In Haiti and throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology.[3] In the German, Dutch, and Danish languages, lovage has come to be known as Maggi herb (Ger. Maggikraut, Du. maggikruid or maggiplant, Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.
Seasoning sauce[edit]
In Australia, China, Taiwan, Vietnam, Thailand, the Philippines, Singapore, Pakistan, Mexico, Indonesia, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Poland and France, "Maggi" is still synonymous with Maggi-Würze (Maggi seasoning sauce), a dark, soy sauce-type hydrolysed vegetable protein-based condiment sauce. In Spain and Mexico, it is sold under the name Jugo Maggi.[4]
Noodles[edit]
Maggi instant noodles are popular in India and Malaysia. Nestle has 39% market share in Malaysia, where "Maggi" is synonymous with instant noodles,[5] and had 90% market share in India prior to a nationwide ban by the Food Safety and Standards Authority of India. Following the ban, the market share was reduced to 53% in India.[6] In Malaysia, fried noodles made from Maggi noodles are called Maggi goreng.
In June 2015, tests in India found high amounts of lead in Maggi noodles. The Food Safety and Standards Authority of India ordered a national recall for all 9 variants of Maggi Instant Noodles and Oats Masala Noodles.[7][8]
In India, Maggi noodles carry a green dot, meaning they are specifically formulated to serve vegetarians.[9] This special formulation is not available in other countries, unless imported from India.Dehydrated soup[edit]
Like other dehydrated soup mixes, Maggi Onion Soup mix is often combined with reduced cream to create a French onion dip.[11]
Maggi Noodles safety concerns in India[edit]
In May 2015, Food Safety Regulators from Barabanki, a district of Uttar Pradesh, India reported that samples of Maggi 2 Minute Noodles had unexpectedly high levels of monosodium glutamate, as well as up to 17 times the permissible limit of lead. This finding led to multiple market withdrawals and investigations in India and beyond.[12][13][14][15][16]
Timeline[edit]
June 3, 2015 – The New Delhi Government banned the sale of Maggi in New Delhi stores for 15 days due to these findings.[17] First Information Reports (FIRs) against Bollywood Maggi Brand Ambassadors Amitabh Bachchan, Madhuri Dixit, and Preity Zinta were lodged by Sudhir Kumar Ojha, a lawyer, at Muzaffarpur district court, asking the authorities to arrest them if required. He complained that he fell sick after eating Maggi which he had purchased from a shop at Lenin Chowk on 30 May.[18]
June 4, 2015 – The Gujarat FDA banned the noodles for 30 days after 27 out of 39 samples were detected with objectionable levels of metallic lead, among other things,[19] and Assam banned sale, distribution, and storage of Maggi's "extra delicious chicken noodles" variety for 30 days after tests carried out at the state public health laboratory concluded that the particular variety contained added monosodium glutamate and an excessively high amount of lead.[20] On June 4, 2015 the government of Tamil Nadu banned Maggi foods due to an unacceptable amount of lead and other components.[21]
June 5, 2015 – The Andhra Pradesh Government also banned Maggi foods
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