6 Times Gordon Ramsay Actually LIKED THE FOOD! _ Kitchen Nightmares COMPILATION

For a phrase to get a lot of search volume, it typically has to be a short key phrase. In fact, it's often the case that the most searched keywords have multiple meanings. It's difficult to target a term (particularly as you pay for each click) when a fair number of searchers are after something slightly to wholly different than what you're offering. All of a sudden your "high-volume keyword" offers slightly less relevant traffic for your business.