Tata Chemicals sharpens consumer focus

Tata Chemicals is planning to reposition itself as a specialty and consumer product company. Not only in India, the company is revamping manufacturing units in Europe as well. The company sells products like water purifiers under the Swach brand, flavoured salt called Flavoritz and the I-Shakti brand of unpolished pulses. Mint's Madhura Karnik outlines the plan