Full E-book The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create

https://msc.realfiedbook.com/?book=1137530197
If you?re a PowerSeller on eBay, or a real-estate agentshowing houses to your client, or a sales rep in any field(as more than two million Americans are), you?re notjust pushing products. If you?re worth your salt, you?rea Certifier, staking your reputation on the quality of thegoods you represent. Far from killing the middleman, theInternet has generated a thriving new breed. Between1999 and 2010, just as the Internet was transforming theworld, middlemen?s contribution to the United States?GDP has actually grown?from a quarter to more than athird of our economy. In The Middleman Economy, SiliconValley-based reporter Marina Krakovsky elucidates thesix essential roles that middlemen play.?Like many people, you may be a middleman without even realizing it. Marina Krakovsky explains how the best make themselves indispensable: as a merchant of information, she has gone far and wide to bring you the goods.? ?Jonathan Rosenberg, Senior Vice President at Google and co-author of How Google Works?We often think of a middleman as someone to avoid?the person who stands in the way, or does nothing at all. But the truth is that the person in the middle, whether it?s a venture capitalist or a real estate broker, can create great value: and the best middlemen are true partners who make you a lot of money. The Middleman Economy shows you how.? ?Barbara Corcoran, Founder, The Corcoran Group?In The Middleman Economy, Krakovsky has crafted a powerfully persuasive counterpoint to the notion that in today?s society, middlemen are obsolete. Her captivating and well-researched narrative will convince you of just the opposite?that middlemen are even more critical to today?s economic and social order, whether they function as Bridges, Enforcers, Certifiers, Risk Bearers, Concierges, or Insulators. And they?are us.? ?Margaret A. Neale, Professor of Management at the Stanford Graduate School of Business and co-author of Getting (More of) What You Want?Although technology has brought us to a more interconnected world, Marina Krakovsky, with captivating examples, brilliantly describes the irreplaceable role of the middleman in a successful economy.? ?Bill Draper, General Partner of Draper Richards L.P., and author of The Startup Game?Krakovsky reveals a riveting truth: we are all middlemen. Her captivating examples and precise typology capture the vast reach and diversity of middlemen in every aspect of our lives. But most importantly, The Middleman Economy provides the necessary tools to avoid predators and parasites and find the partners that will lubricate and accelerate our success in life.? ?Adam Galinsky, Professor of Business at Columbia Business School and co-author of Friend & Foe?With sound reasoning and hard evidence, Krakovsky exploded my belief that the rise of the Internet spells the demise of the intermediary. In the process, she?s provided me, and all of us, a great service.? ?Robert B. Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University, bestselling author, Influence: The Psychology of Persuasion