How Apple's AI Strategy Deviates from Microsoft and Google and What It Means for Users

Apple unveiled its new AI software suite called Apple Intelligence at its WWDC conference, focusing on using AI to empower users rather than replace them. Apple's approach is to have multiple smaller AI models running directly on devices rather than large cloud-based models for improved privacy and performance. Apple is taking a more limited approach than competitors like Google and Microsoft by only focusing AI on the tasks it can do on devices now without significant battery usage. Apple developed its own "Private Cloud Compute" servers using its own chips to prevent user data sent to AI servers from being stored or reused.