People love seeing real, hands-on work. Posting before-and-afters, time lapses of a job, or even simple tips can build trust way faster than any flyer ever could. When someone hears about your business, the first thing they do is look you up online.
If your Instagram or Facebook shows active jobs, happy customers, and proof of good work, that instantly builds credibility. Social media isn't just for pretty brands; it's where your potential customers are hanging out, and they are way more likely to remember the plumber they saw unclogging the drain on TikTok than to want to just put a flyer through their letterbox.
Also, it makes your business look alive and legit. Google even picks up on social activity when ranking Local Businesses. So even if you are not going viral, just showing up consistently makes a big difference. It's about staying at the top of mind, and the attention is on social media.
