Apple is negotiating urgently with EU regulators to avoid escalating fines for breaching the Digital Markets Act (DMA). The company was previously fined €500 million and faces additional penalties—potentially up to 5% of daily global revenue—if it fails to comply by Thursday. Talks focus on Apple’s “steering” rules, which limit developers from directing users to external offers, and its controversial “Core Technology Fee” charged after 1 million annual installs. Apple is expected to offer concessions that could delay further penalties while regulators assess changes. The dispute unfolds amid broader EU-U.S. trade tensions and scrutiny of Big Tech.
