CRASH+SUES colorist, SUE, once again brought her artistry to the color-driven imagery that's been the signature of PMH's Target campaigns for 'Missoni,' a :30 spot heralding the designer's line for the stylish retailer.
Budget-conscience fashion-istas responded to PMH final spot for the account in record numbers, buying out all of the limited-time collection in two days and crashing the retailer’s website.
Over the years SUE color corrected a long roster of PMH's iconic spots for Target, including their Bull’s-Eye World, Color My World, Design for All and Hello Goodbuy campaigns.
The ’60’s-inspired spy scenario, shot in Milan by Academy Award-nominated “Black Swan” cinematographer, Matthew Libatique, unfolds as Missoni’s signature patterns appear everywhere.
SUE began the color correction process using the LUTs and flat files captured by Libatique on the ARRI ALEXA digital camera + conformed the spot on her Digital Vision Nucoda FilmMaster.
(www.crashandsues.com)
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