Argentine Soy Farmers Get Social on "Soybook"

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A new social network called Sojabook - or Soybook - looks to connect farmers and others with agricultural interests in a unique site similar to Facebook. The page was created for all types of farmers and people interested in related fields.

Soy farmers in Argentina are getting social with the launch of a new social network called "Soybook" designed to become a platform for growers to swap tips, techniques and general concerns over the Internet.

The new website - the brainchild of Mariano Torrubiano - was launched in October.

He hopes it will become the social network of choice for farmers and others involved in the soy industry.

[Mariano Torrubiano, Creator of Soybook]:
"The main purpose of Soybook is to connect farmers who have common needs, whether they be commercial or not. Soybook is also a place to get together where a lot of farmers come to investigate different things or doubts they have at different times."

Similar to other social networks like Facebook and Myspace, users can upload photos and videos and post on 'friends' walls, but they also have the option to start and answer forums related to agricultural industries.

Since launching, Soybook has accumulated more than 250 unique users mostly from Argentina, but the creator of the page says he hopes to see that quickly expand.

[Mariano Torrubiano, Creator of Soybook]:
"The first goal is to get 1,000 users and we have a second goal, which is to get 10,000 users, and we hope it happens soon."

Argentina is a global top soymeal and soyoil exporter and the world's number three soybean supplier.