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Advertising is an aspect that impacts the growth of a company either in a negative or positive way depending on how it is done. Most businesses choose search engine marketing such as PPC (Pay per Click). One of the most popular PPC advertising options is Google Adwords and it is very popular due to the fact that everyone use Google nowadays and it will be much easier to market services and products on websites and search engines where customers are found. If you are to enter into a PPC campaign, you will need the right Google Adwords software or PPC software.