Bonds Underwear: Racey Shapes

TVC: Compositing (Flame) Working on Bonds commercials is tough. Being forced to look at rollergirls in bikinis… all day? Puh-leez. I didn’t get into this industry for perks like this, but I’m certainly not going to complain. With retro roller girls in underwear and long socks shot in HD on greenscreen, I was staring down the barrel (figuratively speaking) of a whole lot of very thorough keying and roto, for a whole lot of girls. Girls rolling, dancing, air-guitaring... did I say, in underwear? And was I going to let any of it bring me down? No. Here are some words that could be used to describe my methods on this job: meticulous. Diligent. Industrious. Rigorous. Um. Painstaking? Unusually, I also had to carefully paint in “fuller busts” for those girls who didn’t quite fill out, and digitally smooth a LOT of wrinkles in underwear. See how smooth those crotches are? I can say that with a straight face because I smoothed them myself. In total we produced one 30′ and two 15′s for this campaign for director James Brown at Stink.TV and agency Campaign Palace. Life's hard. Credits: Agency: Campaign Palace Director: James Brown @ Stink Lead Flame: Marcus Bolton Flame: Scott Geersen LaB Producer: Linda Lum Audio: 15 to 20 by The Phenomenal Hand Clap Band NB: Hilariously, this TVC was ripped off by its own agency for a Target bonds promo a year later: http://www.youtube.com/watch?v=zaXzWvswr0I