COCA-COLA - Interactive Video Mapping (2011)

Coca-Cola and their agency McCann joined forces with us to prepare a light show specific to Ramadan. The main theme of the show was ‘sharing'. The show took place at Taksim Galatasaray Square where millions of people pass by every month. It was technically the first show of its kind in Turkey. Our goal was to turn the venue into a giant wall awakening the feelings of joy during the 30 days of Ramadan. To achieve this, we storyboarded the project to include a video mapping film and 4 separate interactive themes. Our video mapping film included several scenes played on the building, showing the families and friends working in the preparations of a fast-breaking in Ramadan and later sharing special moments around a special dinner table. The interactive work included taking the photos of spectators with android tablets and photo kiosks and integrating these photos into the content of the show, making the spectators all feel part of this celebration. In addition, we gave Facebook IDs to everyone we photographed so that they can share their moment of fame with their friends in social media. The entire event was also broadcast live online. During the production, we were responsible for all video mapping and interactive content. We created the brightest projection mapping show in Turkey by using 180,000 lumen lights that were reflected onto an area of 440 square meters. We prepared purpose-specific software at Dreambox with C++ in order to be able to show the photos on the building in more than 4K resolution. And we used the software through the Watchout system to make the photos appear on the building instantly. The project proved to be a complete success thanks to the android programming, moderation and safety software plus other tailor-made software which were all developed by our own digital department. Credits Client: The Coca-Cola Company Agency: McCann Production: Dreambox / dream-box.tv Executive Producer: Salim Cagrı Oztoksoy Co-Producer: Hilal Aktas Customer Relations/PA: Riella Morhayim Motion Design: Dreambox / dream-box.tv Creative Director: Salim Cagrı Oztoksoy Post-Production and Shooting Supervisor: Alvaro Rego Interactive (Site): Dreambox Digital / dmxdigital.com Design Director: Salim Cagri Oztoksoy Interactive Producer: Mathieu Le Sourd Interactive (Website / Facebook): Digital McCann Technical Projection Rental and services: Visio-vox Sound and Lighting Systems Rental: Playback Events Organizer: BOOGY Outdoor Company: UM